One way to inform customers or potential customers about products and services is through an email marketing campaign. From the Campaigns section email campaigns can be planned and directed to a particular sector or audience.
To create a campaign click on the “add Campaign” button.
As shown in the image, once you click on “Add Campaign” the screen where an email campaign can be created comes up. First, a name will be given to the campaign to identify the campaign later in the list. Now enter the email subject for the email that will be sent out.
Now enter the message you want to be sent, for which we have two options, select a template from the list of templates, or create a new message using the message body box.
Once you have assigned the name of the campaign, its subject and its contents, and the recipients have been selected. Using the “Add Condition” button we will add filters that will refine the conditions to be met by recipients of our campaign:
Once the conditions have been introduced, the results can be previewed by clicking on “Preview recipients”.
Now that all the data is entered, click “Save Campaign” to save the changes and return to the main screen where you can re-edit the campaign before sending , and once everything is ready click “Launch Campaign”.
The system will request confirmation via a confirmation message which appears at the bottom of the screen. Simply click “Confirm” for the campaign to be sent to the selected recipients.
As the campaigns are launched the chart on the right hand side will progress based on the results. Also each individual campaign presents a brief summary, showing the number of recipients (subscribers), the number of people who have opened the email (Open), and the number of clicks made on the links (Clicks).
In addition, more details, such as graphs showing emails opened and clicks, and a table with users who didn’t read the email can be seen by clicking “View Report”.